Strategic planning

We undertake research projects in Mumbai India and Muscat, Sultanate of Oman. Our researchers in Oman are a mix of Indian and Omani nationals. With experience in both Market research studies and Feasibility studies, our team is capable to handle a 1000 plus sample size assignments.

Our repertoire of research services include Customer Satisfaction & Loyalty surveys Brand Image Mapping Identification of Key Market Drivers Package Testing Media Effectiveness Survey Pre & Post Campaign Surveys Competition Analysis Market Share Youth Marketing Rural Insights Economic Data Social Impact Analysis Awareness Management E-Governance Education Tourism Employee Satisfaction Training Needs Analysis Job Fit

Survey Methods We have experienced researchers who are well versed in the application of the following research tools: Face to Face Survey Telephonic Surveys On Line Surveys SMS Surveys Contest Surveys Assisted Surveys Data Mining Observation Studies Continuous Feedback Expert Opinion / Roundtables Local Networks Aided Recall Anthropomorphic Bench Marking Biased Questions Blind Tests Call Backs Computer Assisted Interviewing Concept Tests Conjoint Analysis Copy Testing Diary Random Sampling Reference Sampling Rating Role Playing Rotation Procedures Sales Waves Self Administered Interviews Triangular Test Word Association Local Language Testing

In addition to our research and data gathering services, we believe in adding value to the research exercise by undertaking Qualitative and Quantitative Analysis and drawing out meaningful insights for our clients.
Analytical Approach

• SPSS
• SAS/STAT

Sample of Techniques Used

• Qualitative and Quantitative Surveys
• Use of Observation, Exploratory, Descriptive and Conclusive Research Methods
• Customer analytics
• Inferential or models-based research
• Descriptive or documentary research
• Market Basket Analysis to identify Alpha Consumers
• Inferential Statistics
• Data mining
• Correlation & Regression
• Trend series
• Hypothesis testing